5 Ways to Boost Your Employer Brand with Social Media

Posted by Rachel Maleady on May 27, 2015 6:00:00 AM

Social media can be the perfect platform to spread your employer branding messages to the digital world. Popular sites such as Twitter and Facebook easily allow for brands to communicate and engage with their current and prospective customers, employees or clients. For companies who are actively hiring and looking to recruit technical talent, utilizing the social networks where prospective employees can be found is key. Here are just a few of the ways you can help boost your employer brand with social media.

 

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Topics: Employer Branding

My Biggest Developer Recruiting Mistake

Posted by Rachel Maleady on May 25, 2015 6:00:00 AM

As notable playwright George Bernard Shaw once said, “Success does not consist in never making mistakes but in never making the same one a second time.” This rings especially true for recruiters and hiring professionals, who can learn a wealth of knowledge from one tiny mistake. In some cases, these mistakes could lead to poor hires, a loss of time and money or even public defamation.

I spoke with a few technical recruiters who were brave enough to share their biggest technical recruiting mistake with me. 

 

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Topics: Recruitment Tips

8 Tech Companies That Get Employer Branding Right

Posted by Rachel Maleady on May 21, 2015 2:56:00 PM

A vital component of every successful company is having an authentic employer brand. Your employer brand encompasses your company's culture, reputation, hiring process and more. It's what both prospective and current employees think of you as an organization and what that perception makes them do.

When it comes to companies and employer branding, there are a few leaders of the pack. Below are eight of the companies who get employer branding right. 

 

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Topics: Employer Branding

How to Write a Recruitment Email to Developers

Posted by Rachel Maleady on May 20, 2015 2:13:00 PM

Smart developers are in high demand, which means the average programmer is receiving more emails from recruiters than ever before. With 65% of developers citing e-mail as a “great” way to hear about new job opportunities, it’s clearly important for recruiters to perfect their pitch.

So what do developers want to see in emails from recruiters? According to our survey results, developers want to see a personalized message, salary information, a description of the team they’d be working with, a run-down of the company culture and more. Below are a few ways to write a recruitment email that developers will actually want to open.

 

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Topics: Recruitment Emails

How Marketing Buzzwords Can Ruin Your Tech Job Listing

Posted by Rachel Maleady on May 13, 2015 9:25:00 AM

When writing job listings for your company, you understandably want to make yours stand out from the rest. This includes calling out what makes your company different, highlighting the specific duties for the open role, and doing whatever it takes to find the perfect candidate. Unfortunately, this determination to write the perfect job listing sometimes results in listings filled with jargon and buzzwords that can turn the candidate off from applying.

When it comes to job listings, there’s a fine line between using friendly verbiage and overdoing it with industry-related jargon. These buzzwords often end up alienating certain audiences and returning a low application rate. Developers, in particular, are sick of seeing job postings dripping with marketing talk. In fact, marketing was the top industry characterized as a “jargon culprit” in a study done by Monster. The study also found that 60% of job applicants find jargon annoying, and 57% of job applicants say jargon in a job listing puts them off from applying to the role.

 

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Topics: Recruitment Tips

Web Development Languages: Which Is the Highest Paying?

Posted by Rachel Maleady on May 11, 2015 9:23:08 AM

Web development languages are often a requirement for tech job listings. Prospective employees want to know if the company’s tech team works with a preferred language, as well as if they’ll have the flexibility to work with different languages in the future. Employers shouldn’t focus just on which languages are the most popular or high-paying, but also look into the structure and problem-solving abilities of each.

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Topics: Developer Hiring

Hiring and Onboarding Junior-Level Developer Talent

Posted by Rachel Maleady on May 8, 2015 6:00:00 AM

The number of web developers is growing each day, with the Bureau of Labor Statistics projecting a 20% growth rate for the occupation in the U.S. alone. New developers are entering the workforce at a fast pace, but many may lack the leadership skills or interview techniques needed to get their foot in the door for their first job – something well-seasoned developers have mastered earlier in their career.

What can you as an organization do to help effectively hire and onboard junior-level developers?

 

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Topics: Developer Hiring

The Growth of the Self-Taught Developer

Posted by Rachel Maleady on May 7, 2015 6:00:00 AM

What students major in during college is not the be-all and end-all of their career, although pressure from parents, guidance counselors, and media outlets may lead them to believe otherwise. This is especially the case for students seeking careers in software or web development. The growing number of developers and programmers who are self-taught is prevalent not only in Google searches, but also in our latest survey.

Data from our Developer Hiring Landscape survey shows that about 44% of developers have no related academic qualifications for being a developer. Digging deeper into these numbers, we see that 41% of developers have earned a Bachelor of Science in Computer Science (or a related field), 12% have earned a Master’s Degree in Computer Science (or a related field), and just 2% have earned a PhD in Computer Science (or a related field).

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Topics: Developer Hiring

Tools for Developers: What Your Company Needs

Posted by Rachel Maleady on May 5, 2015 2:10:00 PM

If there’s one thing developers love, it’s their tools. And when your job revolves around technology, having the right tools is incredibly important to getting the job done. The term “tools” is often used loosely, but we’re defining the term on two levels: physical tools, such as your computer and hardware; and online tools, including websites, software, and apps. We spoke to developers all over the world to see what they think are the best software and tools for web developers. Employers, take note.

Powerful and speedy computers are a no-brainer for programmers, but what about the other hardware? We’ve found that developers prefer two monitors, ideally 30” LCD screens, at their workstation for maximum productivity. Here at Stack Exchange, all developers are given whatever they need to get their job done, whether it’s a high-end keyboard, three monitors, or a laptop to take home.

 

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Topics: Developer Hiring

The Importance of Career Development to Developers

Posted by Rachel Maleady on May 4, 2015 3:57:00 PM

Most organizations stress the importance of career development in their company mission statements, on their job listings, or as part of their performance review process. The notion that a career “is just a career” has vanished as more and more companies are rolling out career development programs to help meet employees’ needs.

According to our results from our annual surveys, developers have revealed to us which aspects of a job are most important to them. For example, 52% of respondents stated that room for growth of skills and knowledge was classified as “very important” to them. Similarly, 38% of programmers said they will only work at companies that give them an opportunity to learn and grow.

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Topics: Developer Hiring

About Us

At Stack Overflow Careers, we’re fanatical about serving programmers and developers. Our Q&A site, Stack Overflow, is the go-to place for the world’s best programmers to share ideas and get help. The Stack Overflow Careers blog is your go-to place for everything involving recruiting the best tech talent. Whether you want to learn how to write an effective developer job listing or read up on the latest recruiting practices, we've got you covered. Learn how to reach the right talent, right now.

 

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